Task 3 M3 LA 3 Part 1

Instructions

Text 3

Mark Zuckerberg

Born on May 14, 1984, in White Plains, New York, Mark Zuckerberg co-founded the social-networking website Facebook out of his college dorm room. He left Harvard after his sophomore year to concentrate on the site, the user base of which has grown to more than 2 billion people, making Zuckerberg a billionaire.  Zuckerberg developed an interest in computers at an early age; when he was about 12, he used Atari BASIC to create a messaging program he named "Zucknet." After graduating from Exeter in 2002, Zuckerberg enrolled at Harvard University. By his sophomore year at the ivy league institution, he had developed a reputation as the go-to software developer on campus. It was at that time that he built a program called CourseMatch, which helped students choose their classes based on the course selections of other users. He also invented Facemash, which compared the pictures of two students on campus and allowed users to vote on which one was more attractive.  Zuckerberg and his friends created a site that allowed users to create their own profiles, upload photos, and communicate with other users. The group ran the site—first called The Facebook—out of a dorm room at Harvard until June 2004. After his sophomore year, Zuckerberg dropped out of college to devote himself to Facebook full time, moving the company to Palo Alto, California. By the end of 2004, Facebook had 1 million users.  Zuckerberg made two major life changes in May 2012. Facebook had its initial public offering, which raised $16 billion, making it the biggest internet IPO in history. After enduring criticism for the proliferation of fake news posts on his site leading up to the 2016 U.S. presidential election, Zuckerberg in early 2018 announced his personal challenge to develop improved methods for defending Facebook users from abuse and interference by nation-states.  However, Zuckerberg came under fire again a few months later when it was revealed that Cambridge Analytica, a data firm with ties to President Donald Trump’s 2016 campaign, had used private information from approximately 87 million Facebook profiles without the social network alerting its owners. The resulting outcry seemed to shake investors' confidence in Facebook, its shares dropping by 15 percent after the news became public.  Following a few days' silence, Zuckerberg surfaced on various outlets to explain how the company was taking steps to limit third-party developers' access to user information, and said he would be happy to testify before Congress. On Sunday, March 25, Facebook took out full-page ads in seven British and three American newpapers, penned in the form of a personal apology from Zuckerberg.

(Adapted from https://www.biography.com/people/mark-zuckerberg-507402)

Task 3 a

Fill in the story elements of “Mark Zuckerberg“in the following table.

Orientation	Events	Reorientation
Paragraph 1 Ø Born on May 14, 1984, in White Plains, New York, Mark Zuckerberg co-founded the social-networking website Facebook out of his college dorm room.	Ø Zuckerberg developed an interest in computers at an early age. Zuckerberg enrolled at Harvard University when he built a program called CourseMatch, and Facemash. Ø Zuckerberg and his friends created Facebook. Zuckerberg dropped out of college to devote himself to Facebook full time, moving the company to Palo Alto, California. By the end of 2004, Facebook had 1 million users. Ø Zuckerberg made two major life changes in May 2012. Facebook had its initial public offering. Zuckerberg in early 2018 announced his personal challenge to develop improved methods for d efending Facebook users from abuse and interference by nation-states. Ø Zuckerberg came under fire again a few months later when it was revealed that Cambridge Analytica, a data firm with ties to President Donald Trump’s 2016 campaign, had used private information from approximately 87 million Facebook profiles without the social network alerting its owners.	Ø Zuckerberg surfaced on various outlets to explain how the company was taking steps to limit third-party developers' access to user information, and said he would be happy to testify before Congress.

Task 3 b

Answer these questions.

1.       How did Mark develop facebook?

Zuckerberg and his friends created a site that allowed users to create their own profiles, upload photos, and communicate with other users. The group ran the site—first called The Facebook—out of a dorm room at Harvard until June 2004.

2.       What do people like about using facebook?

People can create their own profiles, upload photos, and communicate with other users.

3.       What do you want to suggest for Mark?

I would like to suggest to Mark to really pay attention to the validity of the data or user profile so that all users can be recorded properly so that abuse of facebook usage will be avoided.

4.       How did Mark manage the problem of the use of private information by a firm?

Mark announced that the company was taking steps to limit third-party developers' access to user information, and said he would be happy to testify before Congress.

5.       Following what Mark has done, what idea do you have for this digital era?

I think people should use IT wisely in developing human civilization, for example for education. People should share valid information, not hoax.